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Primers: The Secret To Flawlessly Beautiful Long Wear Makeup You Need To Know

12 Sep, 2023
By Andie Reeves
Sometimes it feels like they just keep inventing more makeup products to get us to spend more money. Like how essential is a beauty blender really? And will my brows really look that bad if I don't gel them in place? And why, oh why, do I need to use primer makeup when I've already layered up with serum, moisturiser and sunscreen?

Makeup primers in particular have a bad rep for being a waste of time or money, but research shows that they’re actually a game-changer - one of those insider secrets many swear by for all day flawless looking long-wear makeup – and makeup artists never skip. 

Find out what exactly primer makeup does for you, how the different types of primer work (yes, you might need a separate one for your eyes), the best drugstore primers in South Africa for your skin type and needs - and see some common primer myths de-bunked…

What is Primer Makeup?

What exactly does a primer even do? In short it basically preps your face before you put on your makeup to make it last longer, look way better and more professionally finished.. Makeup primers often contain silicone which gives it that super soft, velvet-y feeling that makes your foundation (and concealer) glide on smoothly so they don’t settle into lines and cake-up around pores or acne scars. Once applied to your face it acts like a second skin and because of the nature of silicone helps you avoid any unwanted slippage throughout the day.
 
  • It keeps your makeup in place for longer
    Have you ever dealt with the heartbreak of finally finding the right shade of foundation only to discover that it has zero staying power? Before you throw it away, or make peace with having to reapply every hour, get a face primer. It will grab hold of your foundation, making it last for hours longer than usual.

    If you don’t have an issue with the longevity of your foundation then you might not need a primer, especially if your foundation already has priming elements in it (look for labels like ’24-hour wear’ or ‘long-lasting’). However long wear is only one of the benefits that you get from using a primer.
 
  • It gives an airbrushed, poreless look
    Primer is kind of like Photoshop for your face. The formula fills in wrinkles, lines, acne scars and any other uneven areas of your face. This goes for large pores too, so it’s good news for those with oily skin who wish their pores weren’t so massive. Many primers are also illuminating for a perfect glowing finish.
 
  • It gets the best out of your products
    Like how artists prime their canvases to get their paint to come out just right, primer helps all the products you apply on top of it really work. Highlighters become extra glowy, foundation is super smooth, lipsticks stay put, and eyeshadows come out the colour they’re supposed to.
 
  • It has a bunch of skin care benefits too
    Some primers are true little multitaskers by including skin care ingredients that range from helping to reduce oiliness to those which moisturise dry skin (or eyes), as well as minimise pores, fade dark spots, brighten skin tone, and some even include SPF protection.

Not only are there many different types of primers for your face, but there are also ones to keep your eyeshadow and lipstick in place, as well eyelash primers to give your lashes a welcome volume boost.

Read More. Valuable Tips on How to Use Concealers to REALLY Conceal

Different Types of Primer

 
 
  • Eyeshadow Base Primer
    Straight after you’ve applied your eyeshadow it’s hard to see why you’d need a primer, but it’s a couple hours later where you will see the difference. Without priming you will probably notice how your shadow slides into creases, leaving you with lines across your lids (especially if you have oily lids). So not the look you were going for that morning.

    Using an eyeshadow primer as a base will make your eyelids look freshly applied for longer. Not only does it keep your shadow on for hours, it makes your colours come to life. Whatever you apply over a primed eyelid will be its ‘true’ colour (what it looks like in the compact) and will give a gorgeous even, smooth and matte finish.

    An eye primer is also multi-use. You can use it on your lips too if you can’t afford to shell out for a lip primer and on particularly uneven parts of your face like crow’s feet or acne scarring.

    Our best eyeshadow base primer picks:
    LA Girl HD pro primer eyeshadow stick is a multi-tasking primer that has a smooth, light weight, non-sticky formula that sets for a flawless, even and long-lasting eye makeup application.
    Palladio Eyeshadow Primer which is infused with skin-loving botanicals and vitamins so is great for mature skins.
    Essence Prime Like A Boss Eyeshadow Base is a waterproof, long-lasting, non-creasing eyeshadow primer that instantly intensifies colour and prevents slippage.

    Pro tip: If you don’t want to add another item to your makeup kit, applying a light layer of concealer is just as effective when used as an eyeshadow base.
 
Read More. The Only Eye Makeup Tip You Need to Take Your Eyes from Ordinary to Great
 
  • Eyelash Primer
    Another primer that isn’t completely necessary but gives amazing results, especially if you have thin and straggly lashes. Lash primer coats your lashes either white or black, making whatever colour mascara you apply on top really pop. It will also give your lashes an additional coat of product, making them extra fat and plump.

    And if it’s big, bushy brows you’re after you can totally cheat it by slicking a layer of eyelash primer on them before using a tinted brow gel on top.

    Our best eyelash primer picks: L'Oréal Voluminous Paradise Mascara Primer in white that is also suitable for sensitive eyes, Maybelline Sky High Mascara Primer for amplified lashes with extended length and volume, and the more wallet-friendly Essence Volume Booster Lash Primer.
 
Read More. Everything You Need to Get WOW Eyelashes When Mascara Is Not Enough
 
  • Lip Primer
    Of all the types of primer makeup, a lip primer is probably the least important. However, if you’re someone who hates having to run to the bathroom to reapply every half an hour then it could be a good investment buy for you.

    One of the tricks to all-night lip colour is filling in your lips with a lip pencil before applying your lipstick over it. The problem with this is you don’t always find the right lip pencil shade, plus it means having to spend more money on pencils (one for every lipstick you own!). Instead, use a clear ‘invisible’ lipliner pencil like LA Girl Precision Lip Liner in Nude.

    A lip primer is neutral in colour so can be worn under anything. It keeps your lippie in place and prevents feathering. And no, it’s not the same as just using a lip balm as it doesn’t leave your lips slippery.

    Our best lip primer picks: Passion Pro Lip Primer and Catrice Better Than Fake Lips Plumping Lip Primer.

    Pro tip: Use some foundation as a primer on your lips to neutralise your natural lip colour before you apply your lipstick so that the ‘true’ colour pops.
 
Read More. Skin Undertones: Making It Super Easy To Choose The Right Makeup Shades For You

Primer Myths Buster

 
  • Myth: A primer is a waste of money
    In fact, a primer could save you money. Some primers are multi-purpose, meaning you can save on eye cream, moisturiser and even sunscreen. Also, you only need about a raisin-sized amount of primer so you won’t go through a bottle as quick as you might think. You will also find you use less foundation.
 
  • Myth: Primers clog up your pores and make you break out
    If you break out in pimples it’s more likely that you had an irritation or inflammation just waiting to come to the surface any way and your make up pushed it over the edge. This means that primer is not the cause of your break out, and you need to rather focus on your skincare routine.

    Primers can actually act as a barrier between your skin and your foundation. This makes it great for those of us who are prone to breaking out after wearing makeup as it prevents your skin from soaking up your foundation.
 
  • Myth: A primer just doesn’t work for my skin
    Most people who experience caking or flaking even after using a primer probably just aren’t doing it right. There is only so much magic a primer can work, and you need to ensure that you’re sticking to a good skincare routine so that you’re not applying any kind of makeup on top of skin that is already super oily or dry.

    You could also be using the wrong primer formula. If you have dry skin then look for one with hydrating properties. For oily skin types try one that aims to absorb oil to further decrease the chances your face slides off in the heat.

    Also make sure you’re not using a silicone-based primer with a water-based oil-free foundation or vice versa as this will make your foundation flake and ball. Match up what your formulas are based on, like how you wouldn’t use a cream blush with a powder bronzer.
 
Now that you have found how much makeup primers can do for your face and skin, and just how easy they are to use to enhance your whole look, you may be wondering why you’ve never used one before…

Read More. The Must-Have Makeup Essentials You Really Need To Start Out (Plus Some Easy Tips!)
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Visuals. Pinterest.
 
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