We've all heard the phrase 'signature scent' thrown around but what does it actually mean? We use our clothes, accessories and make up as an outlet to express our personality and convey a message to the world and a fragrance can and should be thought about in the same way. The human sense of smell is one of the most sensual senses and one should never underestimate the power of a beautiful, well-chosen perfume. A fragrance can hold memories, transport you to a specific time and place in your mind instantly, and entice those around you.
 
Instead of being lured by a perfume's attractive packaging, enticing advertisements or the fact that your favourite celebrity is endorsing it take the time to explore what it is you want out of a scent. How you smell can speak volumes about your personality so think what you want to put out in to the world. Do you want to ooze sex appeal, do you want to remind people of the warmth of freshly home baked goodies, do you want to evoke memories of summer days, or do you wish to leave people guessing as to what those mysterious notes you exude are? Whatever it is you want to communicate via fragrance, there's a perfume for that.
 
While there are hundreds of fragrances in the world they can all fit into five families: gourmand, oriental, floral, woody and fresh. Gourmands smell good enough to eat, oriental notes exude sexiness, florals are prettiness in a bottle, woody fragrances are natural and earthy and fresh scents are crisp and clean. Within each of these are infinite variations - some fresh scents are green and some are watery, some woody fragrances have hints of floral in them, some are just smoky. The combinations are endless - just find what core fragrance best suits your true self and build your signature scent from there. Read on to find out what perfume will best sum up your dazzling and unique personality.