Everyone's eyes are unique so there aren't any general rules for how to apply your eye make up. If you haven't already, figure out what shape your eyes are and apply your favourite products in a way that will make your specific shape pop the most!
Almond Eyes: This is a symmetrical oval-like shape with outer corners that sweep upwards slightly. To make the most of almond-shaped eyes you should increase the depth and intensity of them. Add the illusion of depth by highlighting the area under the brow with a shimmery highlighter and applying a medium to dark shade of eye shadow on your lids.
Round Eyes: Round eyes are more rounded than almond-shaped eyes and more of the whites of the eyes are visible. Rounded eyes can benefit from a bit of elongation, which can be achieved with a winged eyeliner. When applying eye shadow use lighter shades on the inner corner of your lid and blend a darker shade in your crease.
Upturned Eyes: If your eyes turn up slightly at the outer corners they're perfect for a smoky look. This look will balance out your eyes, as it requires darker shades around the outer corners, which weigh that area down.
Downturned Eyes: To enhance symmetry in your face when your eyes turn downward at the outer corners add a small cat-eye with some liquid liner.
Hooded Eyes: If your eyes are hooded it means that your eyelid appears much smaller due to the excess skin below your brow. You can use a clever bit of contouring to create the illusion of more eyelid space by blending your eye shadow a bit above the crease of your eyelid. Use a flat eye shadow brush to blend a dark eye shadow into the outer corner of your crease to create even more definition.
Deep-Set Eyes: If your eyes sit further in your face avoid dark eye shadows and thick eyeliners, as this will make them disappear further into your face. Go for bright, shimmery shades that add light to this area and combat shadows.
Close-Set Eyes: If your eyes are a little close together for your liking you're going to want to use dark shades on the outside of your eyes to make them appear wider. Start by using highlighter under your brows and the inner part of your eyelid. Next use a medium-toned shadow on the rest of your lid but instead of stopping at the crease like you normally would blend it a little further outwards than the width of your eye. Use your eyeliner to draw along your lash line and extend past your lash line in a straight line to enhance the illusion of your eyes being further outwards on your face.
Wide-Set Eyes: The method for making wider set eyes look closer together is basically the opposite: use dark coloured make up on the inside of your eyes. You want your brows to match up so extend your eyebrow shape ever so slightly towards the middle of your face with a brow pencil using short and fine lines instead of solid colour to make it look more natural. Apply your medium shade eye shadow a bit beyond the inner crease of your eye, towards your nose, and blend well. If you want to wing your eyeliner keep the wings short and more vertical than horizontal.
Monolid Eyes: Monolid eyes have a flatter area between brow bone and eye lid, which means there is little to no crease and not a lot of visible eyelid. To add dimension and definition to monolids draw attention to the outer corners of your eye. This is best done with a beautiful and thick winged eyeliner or a bold, darker colour that blends into a lighter, more natural colour towards the inner corner of your eyes.
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