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The Best Serums Will Help You Reach Your Dream Skin (Yes, Really)

28 Feb, 2023
By Daniela Massenz
When your skin’s not playing nice and needs a helping hand, who’re you gonna call? The superhero serums, of course! From vitamin C to hyaluronic acid, retinol to niacinamide, salicylic to glycolic acid, here are the best serums to help fix all your skin problems and concerns…

Think of the word serum and the thought that follows is probably, ‘ooh, expensive!’ and ‘oh, yummy!’ Granted, some of our favourites do carry a bit of a weighty price tag – not all, mind you. But these beauty specialists pack bang for buck in every tiny, lightweight drop.

These treatments are the crème de la crème of skin care ranges. Their premium price is due to the fact that they usually contain the highest concentration (up to 70%) of the most costly active ingredients. And that means face serums are the most effective options to sort out your skin problems, no matter if you’re oily, dry or sensitive, or suffer from acne, hyperpigmentation or ageing skin. They’re also little miracle workers if all you want is brighter, glowing skin…

The bonus? You’ll actually save money. You won’t be wasting money on multiple products which you think may work; you just invest in one that actually does…

Benefits Of A Face Serum

Why do we need serums? Isn’t our regular routine good enough?

Not always. Sometimes we have a skin condition that needs an extra specialised, intensive boost. A highly effective, super-charged serum can tackle stubborn dark spots and acne scars; oily, acne-prone skin, plus premature ageing and wrinkles that never seem to go away no matter how many skin care products you try.

And skin-care experts say that a change of season is tough on our complexions so they recommend a serum for a glowing skin boost.

When we head into summer, this is a good time to give our skin some TLC. Cold, dry winter air, followed by overheated, dehydrated air indoors, can take a serious toll on our skin’s hydration levels, which impacts all of the skin’s natural processes. The first priority is rehydration, protection and repair and lots and lots of TLC, so it looks gorgeous, glowing and renewed in time for spring.

When we transition back into winter, the drop in temperature and humidity - and all those heaters that get turned on - causes our skin to again start drying out and get more sensitive. And after a bout of nasty winter flu leaves us looking dull, grey and haggard, serums are a great skin booster. They are ‘emergency’ treatments that give you an instant boost in circulation, energy and glow if the face in the mirror is showing signs of battle fatigue.

Many face serums are designed to be used for a few weeks every few months, but some, especially the anti-ageing ones, are designed for use every day.
 
Read More. How to Seriously Improve Your Skincare Routine in a Few Easy Steps

Your Pick Of The Best Serum Ingredients

The best serums are often a cocktail of different, complementary ingredients that work together to reach their targeted goal. You can also alternate different serums that are complementary to address different concerns.

It’s important that you do some homework before choosing your specialist, even if it’s based on well-known safe ingredients like Vitamin C or E, retinol, hyaluronic acid, niacinamide or salicylic acid.
 
Whether you need a face serum for anti-ageing, wrinkles or dry skin concerns, oily and acne-prone skin, pigmentation problems, a moisture boost for brighter, glowing skin, or to calm sensitivity, these ingredients are generally considered the go-to guys to treat different skin types and problems…
 
  • Age-fighting heroes: Retinol, different peptides, vitamins, antioxidants, various hydroxy acids (glycolic acid being the gold standard), salicylic acid and plant growth factors like zeatin and kinetin.
  • Antioxidants (your essential ingredients for glowing skin): Vitamins C and E in various forms, particularly L-Ascorbic acid and SkinCeutical’s CE Ferulic patent, resveratrol and grape seed extract. Niacinamide (Vitamin B3), retinol and Coenzyme Q10 are also powerful antioxidants.
  • Oily skin and acne busters: The big kahuna in general skin repair, retinol, as well as those hydroxy acids again: salicylic, glycolic and citric. Acne products should also contain soothing, anti-inflammatory ingredients that will reduce irritation and redness.
  • Inflammation-soothing: Niacinamide, panthenol (Vitamin B5) and botanicals such as calendula, meadowsweet, comfrey, aloe, green tea and camomile.
  • Dry skin glow boosters: Water-attracting hyaluronic acid, moisturising powerhouse vitamin B5 (pantothenic acid) and rosehip oil.
  • Dark marks, pigmentation and skin brightening: L-Ascorbic acid (Vitamin C), kojic acid, glycolic acid, niacinamide, soy, glucosamine, retinol, liquorice extract and arbutin.
If in doubt about what your skin needs or what to choose, consult a qualified skin-care therapist or beauty advisor for your best options.
 

CAUTION:


If you are prone to sensitivity or irritation, check that a serum you’re interested in will be suitable for you before you use it, as many contain highly active ingredients. Most serums are free of fragrance and other potential irritants, and there are serums designed purely to soothe and hydrate irritable, sensitive skin as well as reduce redness and inflammation.

Best Serums For Oily, Acne-Prone Skins - Spot Saviours

Most people with acne-prone skin love the texture of a serum because it is light and usually non-greasy, absorbing easily into the skin. Because they are mostly water based, they are ideal for oily skin and you'll have none of that greasy feeling you hate so much.
 
  • Clarins Pore Control Serum not only helps shrink pores for a smoother skin, but also reduces oil production and removes dead skin cells, both of which help prevent breakouts.
  • Celltone Intensive Spot Control Serum uses a blend of niacinamide (vitamin B3), salicylic acid, sarcosine and tea tree oil to act on problem skins, helping clear breakouts and prevent new ones forming.
  • Bioderma Sebium Night Peel is a night-time serum to be used every second day to remove existing blemishes and smooth and refine the skin’s texture (due to the gentle peeling effect of 15% glycolic acid). Panthenol also soothes redness and restores radiance. Recommended especially for adult acne.
  • La Roche-Posay Effaclar Ultra Concentrated Serum is designed to improve overall skin texture, while simultaneously targeting blackheads, pimples and marks. Ideal for acne-prone skin with ageing concerns, it contains glycolic acid, salicylic acid, LHA (lipo-hydroxy acid) and niacinamide.
  • Clinique Anti Blemish + Line Correcting Serum has been developed specifically for those with adult acne along with lines and wrinkles. A gentle, hydrating formula helps clear and treat acne without dryness or irritation. Potent anti-ageing technology visibly improves lines, wrinkles, texture.
 
Read More. Expert Advice on How to Finally Get Rid of Your Acne

Best Serums For Glowing Skin – Early Anti-Ageing

Anti-oxidants are one of the cornerstones of that beautiful glowing skin we all want and crave. But they’re not only glow boosters. Together with other hydroxy acids, they also prevent and delay the onset of wrinkles and help address early hyperpigmentation problems.
 
  • SkinCeuticals CE Ferulic is a powerful three-part antioxidant combo, including Vitamin C, that reduces fine lines and wrinkles and reverses environmental aging. While a touch pricy, it’s often regarded as the gold standard for topical antioxidants and has become the go-to serum for many derms.
  • Solal Healthy Ageing Vitamin C Serum fights against early signs of ageing with the potent antioxidant and skin brightening effects of Vitamin C and two other active ingredients. It also boosts collagen to firm, strengthen and plump the skin as well as reduce the visibility of wrinkles.
  • La Roche Posay Pure Vitamin C10 Serum is an anti-aging Vitamin C face and neck serum leaves skin more radiant, softer, and hydrated. Wrinkles are visibly reduced and skin texture and tone are more even and refined. Combines concentrated 10% pure Vitamin C, salicylic acid and neurosensine for optimal effectiveness while also being suitable for sensitive skin.
  • Nip And Fab Glycolic Fix Serum to deeply exfoliate the skin to boost radiance and refine texture for the smoothest, most even and glowing complexion ever. Suitable for sensitive skin, all the way through to the exfoliation pros.
  • Garnier Skinactive Even Matte Vitamin C Booster Serum is a fast-absorbing serum that result in visibly glowing skin from day one and a more even skin tone from 3 days. Aside from ascorbic acid (Vitamin C), it also contains niacinamide, salicylic acid, hyaluronate and citric acids.
  • Mineraline Rejuvenate Antioxidant Vitaserum is supercharged with a trifecta of powerful antioxidants - Vitamins C, E and B5 - that regenerate the skin and defy the signs of ageing for brighter, glowing and younger-looking skin.
 

Best Anti-Ageing Serums – Wrinkle-Fighters

Not surprisingly, the area with the most serums is the anti-ageing category, as these address signs of premature ageing from UV damage, our lifestyle and stress. Can you relate?
 
  • Clarins Double Serum Complete Age Control Concentrate is the ultimate serum icon. Reformulated numerous times to take advantage of new advances in technology, the two serums – one water and one oil – are kept apart until the moment they are mixed to be applied to your skin, for maximum potency in addressing global skin ageing concerns.
  • Olay Total Effects 7-In-One Anti-Ageing Smoothing Serum is another legend. Containing VitaNiacin Complex (Vitamin B3, E and pro-vitamin B5), it helps fight seven signs of ageing: smoothing fine lines and wrinkles, instantly moisturising, exfoliates to even skin tone, minimises pores, leave skin feeling silky and smooth, enhances radiance, and helps restore firmness.
  • Skin Republic Serum Pure Retinol 0.2%, a great multitasker that unclogs pores, boosts collagen and speeds up cell turnover to even out discoloration and smooth out lines and wrinkles.
 
Read More. The Most Important Skin Care Products You Need to Use at Every Age

Best Serums For Dark Marks & Spots – Brightening Pigmentation Powerhouses

The aim of every product that addresses dark spots and excess patches of hyperpigmentation is to break down existing marks and prevent new ones forming. This naturally leads to a more even-toned as well as lighter and brighter looking skin.
 
  • La Roche Posay 10% Pure Niacinamide Serum tackles dark marks and uneven skin tone with visible results starting within one week. An anti-aging formula with 10% Niacinamide, PhE-resorcinol and hyaluronic acid, it reduces hyperpigmentation and stubborn dark spots for a brighter, more even complexion.
  • Dermactin-TS Age Defying Spot Serum is a concentrated formula which helps reduce the appearance of unwanted age spots, freckles and even the most difficult discolorations and dark areas.  
Read More. Pigmentation and Dark Spots Explained: Everything You Need to Know

Best Serums For Dry Skin – Glowing Hydrating Heroes

Perfect to add much-needed moisture back into dry or dehydrated skin, these can also be used by all skin types to spot treat drier areas like cheeks, and for that glowing skin look.
 
  • Vichy Mineral 89 Booster uses mineralized water and hyaluronic acid to both fortify and plump the skin. It strengthens the skin’s barrier against environmental aggressors while boosting moisture levels. Ideal for that beautifully healthy and glowing skin we all want.
  • L'Oréal Revitalift Anti-Wrinkle Filler Hyaluronic Acid Serum charged with 1.5% pure Hyaluronic Acid to intensely hydrate skin, smooth and replump wrinkles. No ordinary serum, it contains two types of hyaluronic acid to not only boost hydration on top of the skin but also penetrate deeper into the epidermis to hydrate from within.
  • La Roche Posay Hyalu B5 Serum is an intensely hydrating serum that is clinically proven to re-plump and repair skin in only 1 day. With hyaluronic acid to plump and reduce fine lines and wrinkles, Vitamin B5 (panthenol) to stimulate collagen and help repair and restore skin, and nourishing madecassoside.
  • Eucerin Hyaluron-Filler Skin Refining Serum is suitable for skin showing first signs of ageing such as fine lines, enlarged pores or rough or dull skin. Ideal for oily skins, it contains three key actives including hyaluronic acid, glycolic acid and lactic acid, plus anti-oxidant protection.

VIEW VIDEO -> How Does Hyaluronic Acid Work? | The Makeup

Best Serums For Sensitive Skins - Soothing Supporters

If you find ‘normal’ serums make your skin feel and look even worse, these serums are specially formulated for problematic and very dry skin.
 
  • Dermalogica UltraCalming Serum Concentrate is a super-concentrated serum that helps calm, restore and defend sensitised skin. It’s UltraCalming Complex contains oat and botanical actives to calm inflammation, burning and itching. Collagen-stimulating peptides help build the skins tolerance, and oil of evening primrose, sunflower seed and avocado extracts restore the skin’s natural lipid barrier.
  • Avène Hydrance Optimale Hydrating Serum for dehydrated and sensitive skin has liposomes which carry concentrated Avène thermal spring water into the skin where it is released over 24 hours to hydrate, soothe and calm skin.

Best Serums For Eye & Lip - Laser Targeting

These specialist serums sometimes do double duty, treating fine lines and plumping up the eye and lip area.
 
  • IQ Ultra Rich Eye & Lip Contour Serum provides antioxidant protection to protect and restore delicate skin. Boosted with hyaluronic acid to help smooth wrinkles and fine lines, improving skin’s elasticity while reducing dark circles and redness.
  • Olay Eyes Eye Firming Serum includes an advanced amino-peptide and niacinamide duo that plumps skin and help surface skin turnover so reducing the appearance of fine lines.
  • Solal Revitalising Eye Serum an anti-ageing superstar with high performance hyaluronic acid that lifts, tightens and reduces puffiness. Boosts collagen and assists with the immediate and long-term reduction of wrinkles.
 
Read More. Confused About Derma Rolling? Here's Everything You Need to Know
 

When and how do you apply your serum?


Each serum comes with its own instructions, and must be applied either in the morning or evening, but most are applied after cleansing and before a skin cream or lotion.

You can also use different serums on different parts of your face at the same time - for example, an anti-acne serum on a spot prone chin and a hydrating serum on your drier cheek areas. Or you can use an anti-oxidant serum to lighten and brighten during the day followed by a hyperpigmentation busting serum at night.

Soon you’ll be ready for your close-up!
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