Fair

Bold and Bright
Pillar box red can look a bit OTT on very fair skin and make you look extra pale. Unless you're going for the vampire look select shades that have pink or orange-y undertones to them. Think a bold tangerine-tinted red or a bright pink magenta.
 
Our product picks: Essence Ultra Last Instant Colour Lipstick in Undying Blossom and LA Girl Metal Liquid Lipstick in Molten.
 
Classic Nude
Avoid anything too pale as your lips will disappear into your face, which is so not a cute look. If your lips have a pink tinge to them choose a nude that is more on the beige side and if your lips are naturally more beige then choose a peachy nude. This will differentiate your lips from your skin.
 
Our product picks: Catrice Ultimate Lip Colour in Maroon and Maybelline Color Sensational Vivid Hot Lacquer in Tease.
 
Mauve
This shade is not to be worn subtly so get ready to get loud. Go for purple tones on the cool side, like lavenders or lilacs, that won’t overwhelm your face.
 
Our product picks: Maybelline Colorshow Lipstick in Plum Tastic and Palladio Lipstain in Orchid.
 
Related: Here’s How to Choose Your Absolutely Ideal Lip Colour

Medium/Olive

Bold and Bright
This skintone can pretty much pull off any shade, so use this as an excuse to go super bold. Warm tones made the biggest statement so go for bright red, intense orange or bubblegum pink.
 
Our product picks: Catrice Ultimate Lip Colour in Purple Pinker Ball and L'Oréal Color Riche Extraordinaire in Rouge Soprano.
 
Classic Nude
You have the perfect complexion for nude lips; pick the perfect shade and you look like an Instagram influencer who gets paid to post selfies. Always go for warm shades, like one with coral undertones, and never go lighter than your actual skin.
 
Our product picks: Essence Colour & Care Lipstick in Looking Good and Clarins Instant Light Natural Lip Balm Perfector in Rosewood.
 
Mauve
A shade with hints of blue, like magenta or fuchsia, will complement your golden yellow undertones perfectly. If you want a more toned-down look choose a plum, which will make you look ultra-elegant.
 
Our product picks: L'Oréal Color Riche Extraordinaire in Fuschia Drama and Revlon Ultra HD Gel Lipcolor in Twilight.
 
Related: How to Find the Most Perfect Nude Lipstick for Your Skin Tone

Deep

Bold and Bright
Cool shades will make your skin pop and work beautifully with your cool undertones. A bright violet will lift your complexion and you can’t go wrong with a bold orange.
 
Our product picks: Essence Ultra Last Instant Colour Lipstick in Mystic Violet, Maybelline Color Sensational Loaded Lips in Orange Danger and Michelle Ori Longstay Lipstick in Tangerine Dream.
 
Classic Nude
What most makeup companies classify as 'nude' won't work for dark skin tones and will be too light. Ignore the names of products and rather look for a shade of brown that matches your natural lip colour the closest.
 
Our product picks: Black Radiance Perfect Tone Lip Color in Copper Glow and Almay Smart Shade Butterkiss Lipstick in Nude Medium.
 
Mauve
A deep purple colour will look super chic on you and will work well as an everyday look. If you want something a bit brighter go for a brighter shade, like plum. As long as it’s not too pastel, which will look ashy on you.
 
Our product picks: LA Girl Matte Lip Color in Love Triangle and Black Radiance Perfect Tone Lip Color in Plum Orchid.
 
Related: Finding the Most Awesome Red Lipstick for You Is Actually Easy